Taboola – How Does Content Marketing Work

Taboola is a New York-based advertising company. It launches campaigns with push notifications. Thus, it provides ads such as “around the Web” and recommended for you” boxes beneath the online news write-up. However, Taboola is used by content publishers to encourage users to access more articles on the same website or medium used to gain revenue for referral traffic. 



Taboola offers a content marketing service that brings content creators and content publishers together. On the platform, you can find buttons like “Recommended you”, “content you may like, etc..  These tabs come with photos and links that lead to related write-up publishers posted on their website. 

However, the link can be either an internal or outbound link. The internal link draws traffic to the publisher’s website while the outbound link leads people to other websites. 

How Does Content Marketing Work 

In the content advertising platform, there are three categories of people, the content contributors, known as advertisers, publishers, which are site owners or bloggers, and finally, the interface, which is Taboola. 

Content contributors help people who want to draw traffic to their website, even if it means paying for it. 

The publishers are people who add Taboola button on their website and then receive payment for showing the link on their website. With the link showing on their sites, people can easily tap on it and then access the main page of the link content. 

The Taboola serves as a great connection between contributors and publishers. This is what facilitates the work on the platform.

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