Jumia is a Pan-African technology company, built around logistics service, payment service, and more importantly a marketplace. The logistics service allows delivery of packages or goods via a network of local partners. Jumia is the number one e-commerce platform in Africa.
The payment service simplifies the payment of transactions carried out online within the company’s ecosystem. Jumia has partnered with over 100,000 sellers and individuals and competes with retailers indirectly. It also competes directly with Konga, Amazon, and Noon.
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About Jumia
Jumia is the largest online shopping site in Nigeria. Jumia offers a platform where customers can find whatever they want in one online store. It has a mobile app. Shopping can be conveniently done from the comfort of your home on the mobile app or from the website.
Packages like your groceries, mobile phones, electronics, fashion products, etc., can be gotten from this online store, and even delivered without stress. Jumia prides itself on offering quality products for the best prices.
It guarantees customers cheaper prices on original items due to its strong partnership with strong brands. The Jumia official store is the right place for you if you enjoy exclusivity as it offers exclusive access to the latest products released by top brands.
Brief History of Jumia
Jumia was founded in 2012. It was launched in Lagos, Nigeria, and expanded to 5 countries; Morocco, Egypt, Kenya, south Africa, and Ivory Coast. The company was founded by Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, and Raphael Kofi Afaedor. Currently, it has over 4000 employees.
It launched offices in Tunisia, Ghana, Tanzania, Cameroon, Uganda, and Algeria. By 2018, it was already present in 14 African countries. In June 2013, Jumia launched Jumia Travel and Jumia Food, a hotel booking platform and food delivery platform respectively.
Jumia launched Jumia deals in April 2015. In 2017, Jumia One, an app that allows customers to pay bills was launched. In the same year, they launched Jumia Pay, which offers secure payment for customers to shop on all Jumia services.
More on the History of Jumia
In South Africa, Jumia is focused on only online fashion retail and operates under the brand name; Zando. Jumia has a logistics network that includes physical locations of over 1,300 drop-off and pick-up stations and more than 20 warehouses, located across its 11 countries.
In December 2021, Jumia also launched a payment service provider; Jumia Pay in Egypt after regulatory approval. This came as a result of Jumia’s strategic partnership with the National Bank of Egypt to ease online transactions and the distribution of financial services.
Due to the fact that Jumia’s platform is one of the most visited in Nigeria and Africa, its e-commerce platform was open to brands and other corporations to advertise. In 2023, Jumia Advertising launched programmatic ads that created opportunities for other businesses in Africa to grow.
Jumia’s Websites
The different countries have their own domain names and Nigeria’s e-commerce website is the thirteenth most visited website in Nigeria as of April 2020.
Algeria: jumia.dz, since May 2013
Egypt: jumia.com.eg, since July 2012
Ghana: jumia.com.gh, since May 2014
Ivory Coast: jumia.ci, since May 2013
Kenya: jumia.co.ke, since May 2013
Morocco: jumia.ma, July 2012
Nigeria: jumia.com.ng, June 2012
Senegal: jumia.sn, May 2013
South Africa: jumia.co.za, since July 2020
Uganda: jumia.ug, June 2016
Tunisia: jumia.com.tn
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How to Download Jumia Mobile App on Your Device
To download the Jumia mobile app for convenient shopping and transactions, follow these easy steps below.
- Connect your device to the internet.
- Locate your Google Play Store app on your Android device.
- Enter the word; “Jumia online shopping app”.
- Click on it once it appears.
- Click on the “Install” button.
After downloading the app, install it and you are good to go.
How to Create a Jumia Account
To shop online on Jumia, it is necessary to have a registered account. To register via the official website;
- Make sure your device is connected to a strong network.
- Open your web browser.
- Enter the URL; https://www.jumia.com.ng/
- Click on the “Account” icon in the top right corner.
- Click “Account” on the drop-down menu.
- Enter your email or mobile number.
- Click on “Continue”.
Then follow the instructions given. Note that the link above is for those who are in Nigeria. Endeavor to enter the URL for your country.
How to Login to Your Jumia Account
To log into your Jumia account, follow the steps below;
- Connect your device to the internet.
- Open your web browser.
- Enter the URL; https://www.jumia.com.ng/
- Insert your username and password.
And log in successfully to your account.
How to Order on Jumia
If you keep wondering about how to order on Jumia and pay online, then this is for you. Follow the steps given below carefully:
- Make sure to connect your device to the internet.
- Open your web browser.
- Visit their official website at https://www.jumia.com.ng
- Search for the items or products you want.
- Click on the product of your choice to see more information about it.
- Click on “ADD TO CART”.
- Signify the quantity of that product you need by clicking the minus or plus button.
- Click on the “Cart” basket at the top extreme right corner of the page.
- Click on “Continue Shopping” to buy more items or click on “Proceed to Checkout” if you are done buying.
Note that you must have a Jumia account in order to shop and perform transactions.
How to Contact Jumia Customer Service
To contact Jumia’s customer service, follow these instructions:
- Connect your device to a reliable network.
- Visit your web browser.
- Enter the URL https://group.jumia.com/
- Scroll to the bottom of the page.
- Click on “CONTACT US”.
- Fill out the fields on the page displayed appropriately.
- Click on “Submit message”.
You can write a message to Jumia’s customer service for any inquiries or related issues.
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Frequently Asked Questions
Below are some frequently asked questions
Can I be a Seller on Jumia?
Yes, you can actually be a seller on the platform by partnering with Jumia. All you have to do is to register and follow the required steps.
Where is Jumia’s Headquarters Located?
Jumia’s headquarters is located in Lagos, Nigeria.
Can I get a job at Jumia?
Definitely. You can get a job at Jumia by carrying out your own research on positions that are currently open and applying for one. And preparing for the interview once you get positive feedback.
How can I Register on Jumia Pay?
Registration on Jumia pay cannot be done separately. After creating an account on Jumia, you can use the data to log in to Jumia Pay.
Does Jumia Operate Only in Nigeria?
No, Jumia operates in 11 countries presently.
Conclusion
There are many deals on the Jumia online store, and you can enjoy up to 80% discount on items during the flash sales. Jumia is often considered as the Amazon of Africa.
Jumia’s advantage over other e-commerce companies is its strong leadership, solid backing, and customer base.